Red Door Advertising | pumpkin spice latte

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pumpkin spice latte Tag

27 Aug The Pumpkin Spice Advertising Craze: How a Seasonal Flavor Became a Cultural Phenomenon

Posted at 11:19h in Advertising by Donna Galanti

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Each year, as the leaves begin to turn and the air takes on a crisp edge, a familiar scent and taste begin to permeate the atmosphere: pumpkin spice. What began as a seasonal flavor for coffee has evolved into a full-fledged cultural phenomenon, driving an...