Strategic marketing is based on analytics, results and balance. It’s almost like a chemical reaction, a little bit of this and a little bit of that and POOF, you have a totally different product. For some businesses it’s about branding, so you do a little more broadcast advertising and billboards, but for another it’s press releases and social media. That right balance is what makes marketing more like science. It’s not just based on gut instincts anymore or a Don Draper (from the tv show Mad Men) sales pitch. Strategic planning is combining mediums and reviewing the analytics and adjusting the mix until you find exactly what is producing the best results to reach your goals.
Red Door Advertising understands how to develop a strategic plan and produce results driven campaigns. We are up to the challenge, so give us a call to see what we can do for your business.
― Tony Gaskins