The Mayfair Business Improvement District needed a state of the art website that featured over 300 businesses. The goal was to create a brand that was “Make it Mayfair”, so people would come to the town they knew and spend a day. A new website and a new look is what is making this corridor a destination. Featuring businesses, events and up-to-date-news we bring Mayfair to life for people who will shop, dine and stroll the avenue. The result was an increase in business, news coverage of the area and events and a virtual buzz about the community.