Airtron Heating & Air Conditioning has a residential new construction business where it installs furnaces and air conditioners for new communities. So every month they complete hundreds of homes. How do you reach out to these new homeowners when their equipment is brand new and probably not in need of services just yet. You plant a seed, you provide them with ongoing maintenance and you cultivate this lead until they are in need of services. Because, Airtron has established a relationship with the customer they are 70% more likely to call Airtron when the need arises. Airtron likes to say they grown their own leads and then they farm the fields.