Red Door Advertising | Case Study – Direct Mail Ain’t Dead Yet

Red Door Advertising is a full-service advertising agency lead by a team with more than 25-years of experience in building brands, strategic planning, and tackling even the toughest website design and development.

advertising, branding, websites, website design, web design, website development, marketing, social media, marketing consultant, traditional media, digital media, strategic planning

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Case Study – Direct Mail Ain’t Dead Yet

Farming for Leads with Direct Mail

Airtron Heating & Air Conditioning has a residential new construction business where it installs furnaces and air conditioners for new communities. So every month they complete hundreds of homes. How do you reach out to these new homeowners when their equipment is brand new and probably not in need of services just yet. You plant a seed, you provide them with ongoing maintenance and you cultivate this lead until they are in need of services. Because, Airtron has established a relationship with the customer they are 70% more likely to call Airtron when the need arises. Airtron likes to say they grown their own leads and then they farm the fields.

Case Study – Direct Mail Ain’t Dead Yet

Farming for Leads with Direct Mail

Direct mail increases visits to our website where people are making purchases