SEO, SEM, PPC, ROI what’s it mean to you
We hear a lot of questions about digital and online advertising. Do I need to do social media? What does SEO mean? Should I be advertising on Google? The answer is simple, YES!
Yes, you need to be doing social media and local paid search if you want to be seen by potential customers. It doesn’t mean you have to spend a fortune. There are ways to promote your business to a target audience. As far as SEO (search engine optimization) you need to select someone who knows what is important, specially since it is constantly changing. Now a days, it’s not enough to just have a website.
There are more “talking” devices now than ever before, such as Alexa and Google Home, so more search is being conducted with spoken words rather than traditional text searches. For example, when people type into Google they make say “Pet Groomer in my area”, but when they speak they will say “Alexa find me a Pet Groomer.” Your digital media needs to be prepared for these types of changes, and they are constantly changing.
Talk to our digital experts and we can help you understand how to set and exceed your online goals.
“A very little key will open a very heavy door.”
― Charles Dickens