21 Oct The Importance of Video in Marketing Campaigns
Video has gained immense popularity, especially on mobile phones and social media platforms. Marketers are reporting great ROI on video marketing, and it is a great way to increase engagement, build awareness, and boost conversation about your business. Media consumption has become increasingly centered on video, including platforms such as TikTok, Instagram, and Facebook with the ability to create easy-to-view reels on every user’s interface. This led to mobile advertising spending in 2021 reaching a record $288 billion! That being said, video marketing is important to anyone’s marketing strategy, but just how important is it?
For starters, 68% of consumers watch videos on their mobile phones, and 59% of people spend a quarter or more of their time on social media watching videos. This has increased quickly in the past several years due to the rise of TikTok and the ease of access to videos. In addition, the official YouTube blog noted that people watch over a billion hours of YouTube content every single day. Twitter also revealed there are about 2 billion video views on its platform every day. Plus, tweets that include a video get about 10 times more engagement than tweets without. Lastly, Digiday noted that Facebook has over 8 billion video views per day, and that 85 percent of these videos are viewed without any sound. It makes perfect sense as to why this form of media is a perfect place to market your product or business, but why does video work so well for a marketing campaign?
Video marketing is a perfect way to explain your product or your business. It can be a short, concise video explaining what your product or business does and how it will help the person watching the video. In a time where consumers prefer less reading, a video promotes a product or business in a less time-consuming way without losing the attention of the person watching.
Another reason video works so well for marketing campaigns is the great return on investment. While it may seem like videos take a large amount of money and time to produce, there is much more technology that exists now that provides marketers with the tools to produce high-quality videos for a much lower price than ever before. Plus, it can be produced quickly with very little turnaround time. While the video reaches such a large audience, the return is much greater than it takes to produce which makes it a great return on investment for any business creating a marketing campaign.
If your marketing campaign doesn’t include a video, you’re missing out! Red Door can produce high-quality videos for your business, and reach the right audience for your specific strategy! Give us a call to learn more at 215-317-0022 or email us at Randi@reddooradvertising.com