Pinterest is a well-known social network that many of us use to plan our dream home, find new hairstyles, or try new recipes. However, Pinterest is more than just a social media app – the visual search engine allows businesses of any size to market themselves in a unique way, other than Facebook and Instagram. Creating exposure to potential new customers using Pinterest marketing tools can help grow your brand on the visual platform. People browse the app for inspiration and new ideas; Pinners are already browsing with an open mind, and you can take advantage of this in order to develop your marketing strategy. These tips can help expand your business and reach new customers on a unique business platform: 

• Create a Pinterest Marketing Strategy

Just like any other social media strategy, it’s important to develop a blueprint of specific goals, your target audience, and consideration of competitors. Creating a marketing strategy for Pinterest allows you to see what content should incorporate for your brand’s specific target audience. Setting a clear strategy for your business makes it easier to start focusing on your goals and develop the right content to attract the customers you want.

• Set Up And Promote a Business Account

Creating a business account instead of a personal account allows your brand to access more tools that can help reach your marketing goals. With a business account, you can access analytics to monitor your strategy, post ads, and set up a shop tab for customers to purchase right from the platform. It’s necessary to cross-promote your Pinterest account to other social media platforms to let users know you can find them on there. Promoting your Pinterest account allows customers to know that you’re active and easily reachable. 

• Pin Engaging, Captivating Content

Much like Instagram, Pinterest is a visual-based app. In order to effectively use it for business, it’s crucial to post engaging content that captures the attention of browsing users. This means using more vertical images, high quality pictures, and tasteful branding. Overall, consistent engagement and posts are crucial and much more effective than setting up and finishing your boards all at once. Regularly posting Pins ensures that your content is consistently reaching a wide audience and new potential customers. 

Marketing on Pinterest can be just as effective as other social media networks in engaging new customers, no matter what your business is when you create a reachable and active business account. These tips can help you drive more traffic to your business or store, grow a greater online presence, and encourage engagement such as email signups or in-app purchases. Incorporating these effective tactics on Pinterest for business helps pave an easy path for reaching new audiences and growing brand awareness. Inspire new customers in making their next purchase by effectively exposing your brand to the right audience that you are after. 

Source: “How to Use Pinterest for Business: 8 Strategies You Need to Know.” Social Media Marketing & Management Dashboard, 29 July 2021,