Everyone is familiar with the notable photo and video sharing app, Instagram. The platform has grown to include business features, such as shopping and insights, that have helped businesses grow tremendously to reach other businesses and consumers, largely with the help of insights.

Instagram Insights is a tool that easily provides important data on your account, followers, and posts, using metrics that are critical to analyzing for marketing growth. Insights are a great way for businesses to see and track account growth on followers, posts, and overall growth. The app clearly presents the account’s analytics with a variety of different data, ranging from specific posts and stories to the overall account and its content. These strategies can help you use Instagram Insights to achieve your business goals, no matter what they include:

● Understand what your business goals are using Instagram, and what metrics are most suitable for business growth

Before using a tool to help you improve your business’s marketing, it’s important to know what the objectives are for your business profile. Having goals to improve marketing will help you understand metrics, such as follower growth.

● Use information from the metrics to determine if you are reaching your target audience 

Once you understand what metrics are relevant to your business goals, it is important to see if your business needs help reaching its target audience. Before starting changes in your content, make sure you are reaching the audience desired.

● Tailor your content for your audience using Insights

Instagram Insights provides demographic information of followers such as age ranges, location, and gender. Analyzing this data over a period of time can help highlight what posts, stories, and videos are receiving the most engagement, and at what times.

Instagram created an effective, all-in-one tool for businesses to analyze their engagement, track follower metrics, and expand their digital audience. Whether you’re new to social media metrics a marketing professional, Instagram Insights can be used by anyone looking to improve their business on Instagram. Reviewing and revisiting Insights for your business can help improve their marketing growth and reach a greater target audience.